FABIUS KOSSACK
FABIUS KOSSACK

Versace

Art Direction, 3D Modeling, CGI Production

For the global launch of the new Greca Top Handle Bag we were invited by Versace to create 3D animated content around the product. The visual idea of the content was to combine the masterfully manufactured handbag with its ancient greek-inspired design and visualize it in a minimalistic and illustrative surreal surrounding with a contemporary digital touch. As part of the global content creator campaign we crafted the animation “Inpired by the past, landed in the now” that aimed to resonate with a young and digital audience.

FABIUS KOSSACK
FABIUS KOSSACK
FABIUS KOSSACK
FABIUS KOSSACK

The campaign’s modern and playful 3D content helped reposition Versace as a youthful and contemporary brand while staying true to its luxury DNA

The visually captivating animations with a high amount of details boosted the brand’s social media engagement

By delivering ready-to-post content in multiple formats, the project simplified content distribution for the client, enabling fast deployment across various platforms

FABIUS KOSSACK
FABIUS KOSSACK

Credits

Billion Dollar Boy Agency
Fint Design Studio

Versace

Art Direction, 3D Modeling, CGI Production

For the global launch of the new Greca Top Handle Bag we were invited by Versace to create 3D animated content around the product. The visual idea of the content was to combine the masterfully manufactured handbag with its ancient greek-inspired design and visualize it in a minimalistic and illustrative surreal surrounding with a contemporary digital touch. As part of the global content creator campaign we crafted the animation “Inpired by the past, landed in the now” that aimed to resonate with a young and digital audience.