Eins und Viele
Art Direction, 3D Modeling, Product Visualizations, E–Commerce
The berlin design brand and architecture studio Eins und Viele approached us with a request to produce clean, high-quality visual content for their new range of lamps. The client initially considered photographing a single lamp model and applying color variations in post-production which however didn’t meet their quality standards and also lacked flexibility required for multiple formats and platforms, such as e-commerce thumbnails, social media, and print. So we created a design system for the client that was scalable, visually consistent, and could be delivered within a tight timeline to launch their online shop on schedule. We also developed mood shots to visually elevate their brand imagery and drive brand awareness across social media and print campaigns.
The photorealistic 3D renderings enabled Eins und Viele to launch their webshop ahead of schedule, avoiding the delays often associated with a physical photoshoot.
By creating a digital photo studio, the client saved on physical studio setup costs while gaining a scalable solution that allows easy updates and new color variations without additional photoshoots.
The renderings provided a cohesive visual identity across their webshop, social media, and print, helping reinforce the clients positioning as a design-forward brand with a focus on minimalist aesthetics.
Credits
3D Modeling: Marie Gehrhardt
Eins und Viele
Art Direction, 3D Modeling, Product Visualizations, E-Commerce
The berlin design brand and architecture studio Eins und Viele approached us with a request to produce clean, high-quality visual content for their new range of lamps. The client initially considered photographing a single lamp model and applying color variations in post-production which however didn’t meet their quality standards and also lacked flexibility required for multiple formats and platforms, such as e-commerce thumbnails, social media, and print. So we created a design system for the client that was scalable, visually consistent, and could be delivered within a tight timeline to launch their online shop on schedule. We also developed mood shots to visually elevate their brand imagery and drive brand awareness across social media and print campaigns.
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