FABIUS KOSSACK
FABIUS KOSSACK

Michael Kors

Art Direction, 3D Modeling, CGI Production

The creative team at Michael Kors approached us with a unique challenge: the brand's NYC Fashion Runway Show was built around the theme of "90s minimalism," embodied by the concept of the "mono clock". While the theme was clear, the connection between this concept and the FW24 collection was not. The brand sought a striking visual narration to bridge this gap. By addressing the narrative gap and leveraging 3D design to create an innovative and engaging solution, this project successfully elevated the Michael Kors FW24 runway show. The result was not just an animation — it was a storytelling tool that captured attention, inspired engagement, and enhanced the brand’s reputation as a leader in luxury and design innovation.

FABIUS KOSSACK

The animation created a seamless narrative that tied the "90s minimalism" theme of the show to the FW24 collection, enhancing the audience's understanding and emotional connection.

The animation garnered significant attention on social media, driving higher engagement rates during the lead-up to the runway show.

By using innovative 3D design, the project positioned Michael Kors as a forward-thinking brand, aligning them with cutting-edge digital storytelling trends in the luxury and fashion industry.

FABIUS KOSSACK
FABIUS KOSSACK
FABIUS KOSSACK
FABIUS KOSSACK
FABIUS KOSSACK

Photo Credits: Michael Kors (Screenshotted from NYC Fashion Week Runway Show FW24)

FABIUS KOSSACK

Credits

Creative Direction together with Design-Team at Michael Kors

Michael Kors
[NYC Fashion Week FW24]

Art Direction, 3D Modeling, CGI Production

The creative team at Michael Kors approached us with a unique challenge: the brand's NYC Fashion Runway Show was built around the theme of "90s minimalism," embodied by the concept of the "mono clock". While the theme was clear, the connection between this concept and the FW24 collection was not. The brand sought a striking visual narration to bridge this gap. By addressing the narrative gap and leveraging 3D design to create an innovative and engaging solution, this project successfully elevated the Michael Kors FW24 runway show. The result was not just an animation — it was a storytelling tool that captured attention, inspired engagement, and enhanced the brand’s reputation as a leader in luxury and design innovation.